Food – Astrid Steegmans Guerrero

Strategic brand definition, logo design, systematic packaging design, UX website, and a mid-fi prototype of the website with webshop.

Mamau Cacao is a Mexican start-up business offering a forgotten native super food, specialty cacao. The product comes in little cubes, packed in glass jars.

Brand Strategy, Identity, Packaging, UX, Website

Founded the visual presence of the brand and helped the start-up get started with a solid UX and IA foundation with a Plan of Action for their website with a webshop.

Organized constructive workshops with the team to define competent brand strategies, conducted research, designed the logo, a systematic packaging system, and a style guide, mapped user-friendly IA, created effective UX wireframes, and delivered a mid-fi prototype

tools: Figma, Adobe Ai, Ps, Id

role: Lead Designer

Pictures by Eusebio Balmori Vildosola and Moïs Roditi.

Special thanks to Izzy Aspeling-Jones

Open source color pallete library, with real colors from real places.

Discover, download, use, and enjoy real colors from real places.

Coming soon.

UX/UI, Design

UX/UI, Front End Dev,

Art, Photography