Identity, Branding and Illustrations for Pan Dulce.
Pan Dulce is a surf bikini brand, named after the creator’s favorite wave in Costa Rica. Based in NYC, launch planned in spring 2024.
Logo, Identity, Branding, Illustrations, Creative direction
Crafted the logo and visual identity.
Hand-drawn typeface and developed a comprehensive style guide and provided branding graphics, illustrations,
Overarching creative direction, including pattern design and selection.
Curated themes capturing the essence of Pan Dulce, drawing inspiration from the carefree beach lifestyle, surf culture, and the vibrant tropical elements.
Pictures Pan Dulce ©
Visual identity and logo of Ether.
Ether is a Mexican and French Ayurvedic medicine brand. To be launched 2024.
Logo, Graphics
Hand-drawn logos and energy-infused blobs.
Developed and delivered a comprehensive style guide along with user-friendly Ai files, facilitating seamless branding implementation.
Pictures by Camille Cipriano
Graphic design for Climate Words.
A NYC non-profit creating an accessible database for effective climate communication, by building a climate lexicon and promoting climate literacy.
Graphic Design
Created visual communication assets primarily for Climate Words digital platforms, such as Instagram.
Maintained file templates for key graphic design types.
Coordinated information flow among internal working groups, including Social Media and Climate Books.
Maintained a unified brand voice.
Web and identity design for studio VISIT.
A unique identity and responsive website for a New York Landscape Design firm.
Identity, web design, UX
Developed logos and curated typography and color scheme to enhance brand identity.
Created a comprehensive style guide governing imagery and copy to maintain visual consistency.
Contributed strategically with visual direction through adept handling of design elements.
Web design and guided visual direction for both desktop and mobile including Figma protoype, while collaborating closely with a development team to finalize the website
Strategic brand definition, logo design, systematic packaging design, UX website, and a mid-fi prototype of the website with webshop.
Mamau Cacao is a Mexican start-up business offering a forgotten native super food, specialty cacao. The product comes in little cubes, packed in glass jars.
Brand Strategy, Identity, Packaging, UX, Website
Founded the visual presence of the brand and helped the start-up get started with a solid UX and IA foundation with a Plan of Action for their website with a webshop.
Organized constructive workshops with the team to define competent brand strategies, conducted research, designed the logo, a systematic packaging system, and a style guide, mapped user-friendly IA, created effective UX wireframes, and delivered a mid-fi prototype
tools: Figma, Adobe Ai, Ps, Id
role: Lead Designer
Pictures by Eusebio Balmori Vildosola and Moïs Roditi.
Special thanks to Izzy Aspeling-Jones
Open source color pallete library, with real colors from real places.
Discover, download, use, and enjoy real colors from real places.
Coming soon.
UX/UI, Design
UX/UI, Front End Dev,
Art, Photography
Architectural shaped utensils, a collection of soaps
SO–AP was created from SO–IL’s archive of model moulds.
‘Critically Homemade’ prototypes designed during 2020’s first lockdown in New York City and showcased at the Design Trust’s exhibition in Hong Kong.
The SO–AP objects demonstrate the designers’ desire to repurpose their visions for the current needs of society – to protect individuals themselves, protect people they love, and also protect strangers that are loved by others. These soaps explore the experience of what it feels to hold a building in our hands, to use it every day intimately.
Design
Co-creation, product development and production.
Designed by: Jing Liu, Emma Silverblatt, Yuanjun Summer Liu and Astrid Steegmans, at SO–IL
Two golden jubilee curtains
Designed and produced for the celebration of the 50th anniversary of the Insitute for History and Theory of Architecture or Geschichte und Theorie der Architektur, GTA in Zurich, Switzerland. Hurray!
Design, Interior
Concept design, material research, production drawings.
Completed in 2017.
At Inside Outside Petra Blaisse
Art design of the New Intercity Trains: foil prints on walls of the train’s toilet.
Upon entering the train, the toilets are immediately visible and form part of the entrance. They are striking surfaces coated with elegant curtain images that give a festive atmosphere to the hall. The soft voluminous and pleated curtains play with the toilet’s shape by transforming it or strengthening it. Once you enter the highlighted door you suddenly step into another world. The unexpected Dutch landscape image with a certain season’s climate catches the visitor by surprise. It adds a new dimension; sometimes you seem to float, sometimes the space appears optically much larger by the panorama with a far view, sometimes you feel very sheltered.’ – IO
Design, Interior
Design development and production documents.
In use since 2022.
© Inside Outside Petra Blaisse
Images © Frans Parthesius
Stage Curtains samples and material studies.
For Taipei Performing Arts Center, TPAC by OMA in Taipei, Taiwan.
Design, Interior
Material research, mockups and visualization.
© Inside Outside Petra Blaisse
A storage object made from recycled laminate.
This storage object was the result of an experimentation workshop with Tefor, the first plastic laminate obtained from recycled manufacturing wastes.
It is suitable for various uses, both inside and outside. Place it in the bedroom, living room, kitchen or even to the bathroom or the balcony.
Design
Material experimentation and development, art direction.
Designed and developed in collaboration with Marianne Bergs. At KU Leuven, Luca School Of Arts.
Identity, Branding and Illustrations for Pan Dulce.
Pan Dulce is a surf bikini brand, named after the creator’s favorite wave in Costa Rica. Based in NYC, launch planned in spring 2024.
Logo, Identity, Branding, Illustrations, Creative direction
Crafted the logo and visual identity.
Hand-drawn typeface and developed a comprehensive style guide and provided branding graphics, illustrations,
Overarching creative direction, including pattern design and selection.
Curated themes capturing the essence of Pan Dulce, drawing inspiration from the carefree beach lifestyle, surf culture, and the vibrant tropical elements.
Pictures Pan Dulce ©
Visual identity and logo of Ether.
Ether is a Mexican and French Ayurvedic medicine brand. To be launched 2024.
Logo, Graphics
Hand-drawn logos and energy-infused blobs.
Developed and delivered a comprehensive style guide along with user-friendly Ai files, facilitating seamless branding implementation.
Pictures by Camille Cipriano
Graphic design for Climate Words.
A NYC non-profit creating an accessible database for effective climate communication, by building a climate lexicon and promoting climate literacy.
Graphic Design
Created visual communication assets primarily for Climate Words digital platforms, such as Instagram.
Maintained file templates for key graphic design types.
Coordinated information flow among internal working groups, including Social Media and Climate Books.
Maintained a unified brand voice.
Web and identity design for studio VISIT.
A unique identity and responsive website for a New York Landscape Design firm.
Identity, web design, UX
Developed logos and curated typography and color scheme to enhance brand identity.
Created a comprehensive style guide governing imagery and copy to maintain visual consistency.
Contributed strategically with visual direction through adept handling of design elements.
Web design and guided visual direction for both desktop and mobile including Figma protoype, while collaborating closely with a development team to finalize the website
Strategic brand definition, logo design, systematic packaging design, UX website, and a mid-fi prototype of the website with webshop.
Mamau Cacao is a Mexican start-up business offering a forgotten native super food, specialty cacao. The product comes in little cubes, packed in glass jars.
Brand Strategy, Identity, Packaging, UX, Website
Founded the visual presence of the brand and helped the start-up get started with a solid UX and IA foundation with a Plan of Action for their website with a webshop.
Organized constructive workshops with the team to define competent brand strategies, conducted research, designed the logo, a systematic packaging system, and a style guide, mapped user-friendly IA, created effective UX wireframes, and delivered a mid-fi prototype
tools: Figma, Adobe Ai, Ps, Id
role: Lead Designer
Pictures by Eusebio Balmori Vildosola and Moïs Roditi.
Special thanks to Izzy Aspeling-Jones
Open source color pallete library, with real colors from real places.
Discover, download, use, and enjoy real colors from real places.
Coming soon.
UX/UI, Design
UX/UI, Front End Dev,
Art, Photography
Architectural shaped utensils, a collection of soaps
SO–AP was created from SO–IL’s archive of model moulds.
‘Critically Homemade’ prototypes designed during 2020’s first lockdown in New York City and showcased at the Design Trust’s exhibition in Hong Kong.
The SO–AP objects demonstrate the designers’ desire to repurpose their visions for the current needs of society – to protect individuals themselves, protect people they love, and also protect strangers that are loved by others. These soaps explore the experience of what it feels to hold a building in our hands, to use it every day intimately.
Design
Co-creation, product development and production.
Designed by: Jing Liu, Emma Silverblatt, Yuanjun Summer Liu and Astrid Steegmans, at SO–IL
Two golden jubilee curtains
Designed and produced for the celebration of the 50th anniversary of the Insitute for History and Theory of Architecture or Geschichte und Theorie der Architektur, GTA in Zurich, Switzerland. Hurray!
Design, Interior
Concept design, material research, production drawings.
Completed in 2017.
At Inside Outside Petra Blaisse
Art design of the New Intercity Trains: foil prints on walls of the train’s toilet.
Upon entering the train, the toilets are immediately visible and form part of the entrance. They are striking surfaces coated with elegant curtain images that give a festive atmosphere to the hall. The soft voluminous and pleated curtains play with the toilet’s shape by transforming it or strengthening it. Once you enter the highlighted door you suddenly step into another world. The unexpected Dutch landscape image with a certain season’s climate catches the visitor by surprise. It adds a new dimension; sometimes you seem to float, sometimes the space appears optically much larger by the panorama with a far view, sometimes you feel very sheltered.’ – IO
Design, Interior
Design development and production documents.
In use since 2022.
© Inside Outside Petra Blaisse
Images © Frans Parthesius
Stage Curtains samples and material studies.
For Taipei Performing Arts Center, TPAC by OMA in Taipei, Taiwan.
Design, Interior
Material research, mockups and visualization.
© Inside Outside Petra Blaisse